We went on the boat headed out to the islands of Solund the 10th of september. The course contained rowing and paddling for 4 days. I learned a couple things on the course that I might want to further develop on. Like my paddling skills that I cant really brag about having yet. The way of traveling by a kayak is amazingly beautiful. Combining that with the setting of Solund islands and you just got to love it. Anyways.. I want to use this blogpost as an opportunity to learn more about nature based tourism and their products.
The three Levels of a Product
 |
The harbour at Little Færøy. Photo: Andreas |
Mehmet claims that there are three levels of a product in the nature based tourism industry. The main one is the core product which is what the tourist actually is buying. The actual product is what the tourist believe his buying. The last level is everything combined around the core product which is called the extended product. It increases the products total value (Mehmetoglu, 2007).
 |
Some goats on the island. Photo: Andreas |
To create a successful product its important to assess the needs among the tourists. They all have different reasons for choosing a product. Some might want to relax while others want to strengthen their relationships with friends and be physically active. These wants and needs represent the core product. Its important to further develop and define these components to make the customer aware (Mehmetoglu, 2007).
The actual product represents what the customer have paid for that can be seen and touched. The core product affects the decision of choosing the product while the actual product comprehends the quality of what is being sold. The company works optimal when both products interact in a good way (Mehmetoglu, 2007).
 |
An evening in the boathouse. Photo: Andreas |
The extended product is more or less the service given during the customer relationship. By doing a good job this can be used to emerge among the competitors (Mehmetoglu, 2007).
It depends on the situation if the core, actual or extended product determine whether or not the customer chooses your company. The core should be the predominant product, but at last it is the whole package that attracts most customers.
References:
Mehmetoglu, M. (2007).
Naturbasert Turisme. Fagbokforlaget, Bergen.